Melania Meme Coin Plummets Nearly 98% from Post-Inauguration Highs

Token’s Dramatic Decline
The Melania Meme (MELANIA) token has experienced a dramatic collapse since its post-inauguration peak. From a high of $8.4856 on January 20, 2025, the day of President Donald Trump’s inauguration, the cryptocurrency has fallen to $0.2062, representing a 97.57% decline in value.

Market Capitalization Shrinks
The token’s market capitalization has also taken a massive hit, dropping from $1.631 billion to $173.69 million. This wipeout has erased over $1.45 billion in paper value as of August 7, 2025, reflecting the sharp contraction in investor confidence and speculative interest.

Factors Behind the Crash
Several factors contributed to MELANIA’s collapse. In June 2025, the project’s team sold $35.7 million worth of tokens, triggering an immediate price drop. This structural move coincided with growing political scrutiny, particularly through the proposed MEME Act and COIN Act, which are Democrat-backed bills aimed at preventing political figures, including Trump family members, from launching or profiting from cryptocurrency ventures.

Potential Regulatory Impact
If passed, these laws could force MELANIA off regulated exchanges, significantly reducing its visibility and speculative inflows. The combination of internal token sales and external regulatory pressure has left the token struggling to maintain any remaining branding power.

Implications for Investors
MELANIA’s dramatic decline serves as a cautionary tale for investors drawn to politically branded or meme-inspired cryptocurrencies. Market volatility, combined with political and regulatory risks, can result in substantial losses in a short period, highlighting the importance of careful research and risk management before investing in niche crypto projects.