Tech
Oxford Circus Pedestrian Crossings Tokenised As StepCoin

Every stride counts.
By Priya Malhotra – Urban Finance Reporter
From Crosswalks to Crypto
Oxford Circus is the beating heart of central London. Shoppers rush between fashion chains, tourists spin around at the iconic junction, and street performers entertain the endless crowds. But according to viral rumours, the famous pedestrian crossings are no longer just functional. Every step across the junction is now allegedly logged on-chain, with commuters earning StepCoin for each stride taken.
A TikTok clip that triggered the craze showed thousands of pedestrians swarming diagonally across the crossing as a phone buzzed: “Transaction confirmed, StepCoin balance updated.” The caption read: “Proof of Stride.”
Pedestrians in Confusion
Clips spread across Instagram of puzzled Londoners. One student muttered, “I thought I was shopping, not staking.” Another reel captured a tourist hopping across the zebra stripes as their phone flashed “Consensus achieved.”
Street comedians joined in, too. A parody performance showed a man handing out receipts labelled “StepCoin validated.”
Fake or Real?
Polls revealed 62 percent believed the rumour. “Feels real,” one voter wrote. “Crossing Oxford Circus already feels like a market crash.” Another countered, “Fake, but believable. London would definitely monetise walking.”
That strange mix of plausibility and parody made hashtags like #StepCoin and #ProofOfStride trend across feeds.
Meme Avalanche
Memes marched across social media like commuters at rush hour. One viral edit showed candlestick charts painted on the crosswalk stripes. Another depicted trainers glowing with Ethereum logos.
Parody slogans quickly appeared:
- “Stake your stride.”
- “Liquidity in legs.”
- “Proof of step confirmed.”
Camden Market stalls soon sold novelty T-shirts printed with “I mined my walk.”
Top Comments from the Internet
- “Finally, walking is more profitable than my job.”
- “My stride was rugged in the crowd.”
- “Proof of shoe validated.”
City Officials Respond
Westminster Council denied the rumour, insisting crossings remain unchanged. But parody press releases circulated anyway. One fake memo read: “Every step logged on-chain.” Another joked, “Pedestrian consensus required before green light.”
Even Parliament was dragged into memes. An edit showed MPs shuffling across the crossing under the caption: “House of Commons, House of Steps.”
Why It Resonates
The rumour resonates because Oxford Circus already feels like a living spectacle. Crowds surge in every direction, chaos rules, and yet somehow it works. Turning that daily stampede into a tokenised economy satirises London’s ability to monetise even walking.
An LSE urban planner quipped, “StepCoin parody works because foot traffic already behaves like currency—flows, congestion, and speculation.” The line itself went viral, paired with gifs of people rushing across the junction.
Satirical Vision of the Future
Imagine all movement tokenised. Tube escalators logged as LiftCoin. Dog-walkers minting PawTokens. Even yawns on the Central line priced as Proof of Sigh.
A parody TikTok circulates: a pedestrian tripping mid-crossing as subtitles flash “Transaction failed: insufficient balance.” It hit 720,000 views in two days.
Commuter Reactions
Londoners leaned into the satire. One student tweeted, “I mined 0.002 StepCoin just getting to class.” Another TikTok showed families chanting “Consensus achieved!” as they crossed together.
By Sunday, parody posters decorated Oxford Circus reading “Stake your step, earn rewards.” Tourists queued for selfies beside them.
The Bigger Picture
Behind the humour lies a critique of modern life. Cities already measure everything: footfall counts, CCTV footage, spending patterns. StepCoin satirises how even the act of walking could be commodified, turning everyday movements into speculative data points.
Cultural critics argue the rumour resonated because it highlights society’s obsession with tracking, monetising, and gamifying the mundane. Crossing the street becomes not just survival but a speculative act.
Conclusion
Whether Oxford Circus crossings truly mint StepCoin doesn’t matter. The rumour has already marched into London’s meme economy, logging satire with every stride.
So the next time you cross the street, don’t just watch for traffic. Check your wallet app. Because in 2025, even footsteps come with gas fees.
By Priya Malhotra – Urban Finance Reporter
priya.malhotra@londonews.com