Tech
London Influencers Sell “Get Rich Quick” Maps of Canary Wharf

Every Starbucks is marked as a crypto HQ.
By David Karim – Heritage & Meme Markets Writer
Treasure Maps for Traders
Canary Wharf has always been London’s glass-and-steel temple to finance. But lately, it has doubled as a playground for meme culture. Reports claim influencers are selling “Get Rich Quick” maps of the area, marking Starbucks branches and Pret cafés as supposed crypto headquarters.
The glossy foldouts, priced at £20 each, are advertised as “guides to fortune.” Each red star promises to reveal a spot where traders allegedly made millions. In reality, most stars point to places serving overpriced lattes.
The Hustle in Action
TikTok videos show influencers handing out maps outside Jubilee Line stations. One clip went viral as an influencer shouted, “Follow this route, become a millionaire before lunch!” The camera then cut to confused commuters sipping coffee.
Some maps even include bonus stickers. For example, a sticker of Elon Musk’s face signals “likely pump zones.” Another sticker with a Shiba Inu means “high-risk, high-reward area.”
Shoppers treated the stunt like a scavenger hunt. Crowds wandered into random offices asking if crypto companies were hiring. Security guards eventually stepped in, but not before the chaos made it to Instagram Reels.
Fake or Real?
Polls across social media split audiences. On Instagram, 54 percent voted real. One user wrote, “This feels too believable. Canary Wharf already looks like a theme park for money.” Another replied, “Fake, but I want it to be real. At least then my morning coffee would feel like an investment.”
The blurred line between satire and truth only boosted the map’s popularity.
Meme Avalanche
Memes spread quickly. One popular image showed a pirate-style treasure map of Canary Wharf with arrows pointing to Starbucks logos. The caption read, “X marks the next bull run.”
Another meme edited the Monopoly board, replacing properties with Canary Wharf coffee shops. Instead of “Collect £200,” it read, “Collect 200 Doge.”
Top Comments from the Internet
- “Finally, a map more useful than my financial advisor.”
- “Lost money following charts, might as well follow Starbucks.”
- “Imagine staking your frappuccino for passive income.”
Influencers Defend the Scheme
Some influencers defended their maps as “educational entertainment.” One claimed, “We’re gamifying finance for Gen Z.” Another said, “If people can pay for horoscopes, they can pay for maps.”
Economists disagreed. An LSE professor sighed, “This is less guidance and more guided tourism. At least tourists don’t expect profit.”
Still, the maps sold out in several corners of London, proving that satire doubles as a business opportunity.
Why It Resonates
The rumour hit home because Canary Wharf already represents financial mystery. To outsiders, its glass towers look like temples of wealth. Turning it into a treasure map plays on that mystique. People joke that they don’t understand markets anyway, so why not follow coffee shops instead?
A City worker commented, “Honestly, most deals here do happen at Starbucks. Maybe the map is more accurate than Bloomberg.”
Satirical Vision of the Future
Imagine London adopting tourist-style financial tours. Groups follow influencers waving selfie sticks, pointing at offices and shouting, “This is where the bull run began!” Imagine souvenir shops selling mugs reading “I YOLO’d in Canary Wharf and all I got was this latte.”
A parody poster already circulates: Canary Wharf drawn like Disneyland, complete with rides like “The Rollercoaster of Inflation.”
The Bigger Picture
Behind the jokes lies a reflection on influencer culture. Young Londoners often rely on TikTok gurus for financial advice. A map of Canary Wharf mocks that reality by reducing complex markets to coffee spots and stickers.
Cultural critics argue that it captures how financial aspiration has become entertainment. People don’t just want wealth; they want the journey to be meme-worthy.
Conclusion
Whether influencers truly sold “Get Rich Quick” maps of Canary Wharf hardly matters. The story fits perfectly into Britain’s growing tradition of financial satire. The maps may not lead to treasure, but they have already delivered priceless memes.
So the next time you walk through Canary Wharf, keep an eye out. That Starbucks you pass might not be a café at all. It might just be the next pump zone, at least according to the map in your pocket.
By David Karim – Heritage & Meme Markets Writer
david.karim@londonews.com