UK Government to Regulate Netflix and Major Streaming Platforms Under Broadcast Rules

The UK government has announced plans to bring major streaming platforms including Netflix, Amazon Prime Video and Disney+ under the same regulatory framework that governs traditional broadcasters such as the BBC and ITV.

Under the proposed changes, streaming services operating in the United Kingdom with more than 500,000 users will be required to comply with Ofcom’s broadcasting code. The move is designed to ensure consistent standards across television and digital platforms as viewing habits continue to shift toward on demand services.

Officials said the reforms are intended to protect audiences from harmful or offensive material while also strengthening rules around accuracy and impartiality in news programming offered by streaming providers. Accessibility requirements, including the provision of subtitles and other support services, will also form part of the updated regulatory obligations.

Government data shows that two thirds of UK households now subscribe to at least one major streaming service. Around 85 percent of people use an on demand platform each month, compared with 67 percent who watch live television. The shift has accelerated over the past decade, fundamentally changing how audiences access entertainment, documentaries and news content.

By extending Ofcom’s authority to digital streamers, regulators will gain formal powers to investigate potential breaches and take enforcement action where necessary. The broadcasting code already applies to traditional television channels and sets out standards covering fairness, privacy, protection of minors and avoidance of harm or offence.

Culture Secretary Lucy Frazer said aligning streaming services with broadcasters reflects the modern media landscape and ensures viewers receive consistent protections regardless of how they consume content. The policy forms part of a broader media reform agenda aimed at updating laws originally designed for a pre streaming era.

Industry analysts note that the change could require some platforms to review their content moderation policies, complaint handling procedures and accessibility offerings in the UK market. While many global streaming companies already operate internal standards, formal regulation under Ofcom may introduce additional compliance reporting requirements.

Streaming platforms have transformed the British entertainment industry, investing heavily in original productions and partnering with UK studios and talent. Series such as Stranger Things have gained significant popularity among British audiences, contributing to the growth of subscription based viewing.

Traditional broadcasters have long argued that regulatory consistency is necessary to create a level playing field. Unlike terrestrial channels, streamers have not previously been subject to the same detailed content oversight within the UK.

The government said implementation details will be outlined in forthcoming legislation, with further consultation expected between regulators and industry stakeholders. The reforms signal a significant step in adapting media regulation to the digital age, as policymakers seek to balance innovation with public interest safeguards.