Jellyfish Appoints Maria Africa as Senior Paid Media Director for Australia and New Zealand

Jellyfish, a global digital marketing agency, has announced the appointment of Maria Africa as Senior Paid Media Director for its Australia and New Zealand operations. The move underscores the company’s commitment to strengthening its digital advertising capabilities in the region.

In her new role, Maria Africa will oversee the strategy and execution of paid media campaigns across multiple platforms, including search, social, and programmatic advertising. She will work closely with clients to drive measurable results, optimise marketing spend, and expand Jellyfish’s footprint in the competitive ANZ market.

Maria brings extensive experience in digital marketing, having led high-performing teams in both agency and in-house environments. Her expertise spans performance marketing, campaign analytics, and cross-channel strategy, making her well-positioned to support Jellyfish’s mission of delivering innovative and data-driven solutions.

Jellyfish leadership highlighted that this appointment reflects the agency’s ongoing investment in talent and regional growth. By strengthening its senior management team, the company aims to provide clients with more strategic insight, improved campaign performance, and enhanced service delivery in Australia and New Zealand.

Industry analysts note that hiring experienced professionals like Maria Africa is critical for agencies looking to stay ahead in the fast-evolving digital marketing landscape. Her appointment is expected to bolster Jellyfish’s competitive advantage and further its reputation as a leader in paid media.

Maria Africa expressed enthusiasm for her new role, stating that she looks forward to collaborating with clients and colleagues to deliver impactful campaigns that drive business outcomes. Her leadership is anticipated to inspire teams and foster innovation in digital marketing practices across the region.