Facebook Tests £9.99 Monthly Subscription for Sharing More Than Two Links

Link Sharing Limits Introduced
Facebook is trialing a new subscription model that restricts how many links users can share in their posts. Notifications received by some users in the UK and US indicate that accounts can only share a limited number of links per month without paying a subscription fee, starting at £9.99 per month.

Meta’s Explanation
Meta described the initiative as a “limited test to understand whether the ability to publish an increased volume of posts with links adds additional value” for subscribers. The experiment appears to explore new ways to monetize features that were previously free, especially for creators and businesses who rely on Facebook for traffic and engagement.

Expert Insight
Social media expert Matt Navarra highlighted that this move signals Meta’s effort to bundle basic functionalities behind paid subscriptions. “This isn’t really about verification as much as about bundling survival features behind a subscription,” Navarra told the BBC. The company has already implemented Meta Verified, which offers a blue tick, enhanced account support, and protection from impersonation. Now, content distribution and linking abilities appear to be following a similar monetization path.

Impact on Creators and Businesses
Users notified of the test, including Navarra himself, received messages indicating that starting 16 December, they would only be able to share two links per month without subscribing. For creators, small businesses, and marketers, this could impose new costs if Facebook is an integral part of their growth and traffic strategies. The change may redefine how users plan content distribution and engagement on the platform.

Potential Implications
By putting a price tag on content-sharing capabilities, Meta is expanding its subscription revenue model beyond verification perks. This approach could encourage users to pay for unrestricted access while testing whether limiting free functionality drives adoption of paid plans.