New App Helps Consumers Make More Sustainable Food Choices

Empowering Conscious Shopping
A newly launched app, Sustained Choice, is designed to help consumers make informed decisions about the environmental impact of their weekly grocery shopping. The app provides reliable, accurate, and trusted information, enabling users to choose products that are better for the planet while reducing the global impact of food production.

How the App Works
Sustained Choice analyses products across seven key environmental impact areas, including land and water use, ocean pollution, and global warming. Each product receives a clear rating, allowing shoppers to quickly identify lower-impact options. By making the information accessible and easy to understand, the app bridges the gap between the desire to purchase sustainably and the knowledge required to do so.

Mission and Vision
Co-founder Carl Olivier explained, “Sustainability is at its most valuable when it is visible, and our app puts that visibility directly into the hands of the consumer. We not only encourage people to make better choices when it comes to the food they buy, but hope to inspire businesses and brands to be open and transparent about the sustainable changes they are making.”

Impact on Consumers and Businesses
By offering at-a-glance insights into environmental performance, Sustained Choice helps shoppers make more conscious purchasing decisions. The app also motivates brands to adopt sustainable practices and communicate their efforts clearly to customers. Early responses indicate strong engagement, with users appreciating the actionable insights and simplicity of the platform.