Business
Louvre to Raise Ticket Prices for Non-EU Tourists as Part of Major Modernisation Push
The Louvre Museum in Paris is preparing for one of its biggest pricing changes in years. Starting early next year, most non-European Union visitors will see their entry fee rise by forty-five percent, with tickets increasing to thirty-two euros for tourists from places such as the United States, the United Kingdom, and China. Museum officials say the new pricing structure is designed to raise millions annually to support a long-term modernisation programme for the world-renowned institution.
Funding Repairs After Security Lapses
The decision comes at a sensitive time for the historic museum, which has faced intensified scrutiny after an audacious jewellery heist in October. In that theft, a four-member gang managed to steal more than one hundred million dollars’ worth of jewellery and escape within minutes, sparking public concern over the state of the museum’s security. An independent audit released shortly after the incident found that parts of the Louvre’s surveillance and building infrastructure were outdated and in need of urgent upgrades. The new revenue from tickets will support an overhaul aimed at preventing similar incidents.
Who Will Be Affected by the New Pricing
Beginning on 14 January, visitors from countries outside the European Economic Area will pay ten euros more than before. The EEA includes all EU states, along with Iceland, Norway, and Liechtenstein, meaning travellers from these countries will not be subjected to the increase. According to projections, the measure is expected to raise fifteen to twenty million euros per year, helping the museum address pressing structural and operational needs.
Dealing With Overcrowding and Visitor Demand
With nearly nine million visitors last year, the Louvre remains the world’s most visited museum, and crowd management has long been a challenge. More than a tenth of annual visitors arrive from the United States, and around six percent come from China. For years, tourists have complained about overwhelmed galleries, packed hallways, and long queues at peak times. French President Emmanuel Macron acknowledged the issue earlier this year when announcing improvements to the museum, hinting then that higher fees for non-EU residents were under consideration for twenty twenty six.
The Pressure of the Mona Lisa Crowds
A major driver of overcrowding is the unmatched popularity of Leonardo da Vinci’s Mona Lisa. On most days, visitors pour into the Salle des États gallery, pushing tightly through the room to get just a brief look at the painting and snap their photos. Macron recently said the museum plans to relocate the iconic artwork to a new space designed to better manage the constant crowds. The goal, according to officials, is to provide a more comfortable experience for the millions who come specifically to see the famous portrait.
Major Renovations on the Way
Beyond relocating key exhibits, the Louvre is preparing major upgrades across the museum. Plans include new restrooms, additional dining areas and broader improvements that could cost hundreds of millions of euros. Some spaces require urgent attention. Earlier this month, the Louvre temporarily closed a gallery featuring Greek ceramics because of structural concerns. The move underlined a trend highlighted in the post heist investigation, which found that the museum had spent heavily on new acquisitions but less consistently on maintenance and restoration.
A Long Term Strategy for the World’s Leading Museum
Museum officials say the price increase will help create a more sustainable system for caring for the collection, preserving the historic building and improving the visitor experience. While tourists may feel the impact of the higher fees, leaders argue that the changes are necessary to protect the Louvre’s future. For travellers planning a visit, the experience may soon look and feel different, but the aim is to ensure the world’s most famous museum can better handle the millions who walk through its doors every year.
