Inside the Roger Vivier Archives: A Rare Tour with Gherardo Felloni and Inès de la Fressange

Roger Vivier is a name woven into the fabric of global fashion history. While many modern shoe brands come and go, few can claim a legacy as rich or as transformative as this Parisian maison. Founded in 1937 by the visionary designer Roger Vivier, the brand revolutionised footwear by creating the modern stiletto heel and went on to craft iconic shoes for Queen Elizabeth II, Jackie Kennedy, Audrey Hepburn, and Brigitte Bardot. Nearly a century later, the elegance and craftsmanship that defined Vivier’s work continue to shape luxury footwear today.
This extraordinary heritage is now being honoured in a new way as Maison Vivier opens its doors inside an 18th-century hôtel particulier in Saint-Germain-des-Prés. The location is especially meaningful, as it was once home to Vivier himself, placing the brand firmly back in the neighbourhood where its story first began.

A Maison Filled with History and Imagination

The new residence is far more than a showroom. It is a living, breathing space that brings together Vivier’s creative universe under one roof. Visitors move through salons that blend historic charm with artistic displays, ateliers that showcase traditional craftsmanship, and curated exhibits that celebrate decades of design innovation.
At the heart of this extraordinary space is La Salle des Archives, the most treasured room in the Maison. For the first time ever, the archives of Roger Vivier once reserved only for internal use, are being opened to the outside world. Shoes, drawings, materials, and prototypes spanning decades are now accessible to those who approach them with a genuine appreciation for artistry.

A Thoughtful Opening of the Archives

Gherardo Felloni, who has served as the Creative Director since 2018, describes the decision to open the archives as both bold and necessary. He explains that Vivier’s world is so rich and complex that it should be shared with people who are passionate about design and craftsmanship.
He says this invitation-only access is a way to spark inspiration. Students, researchers, journalists, and loyal clients can now explore pieces that shaped fashion history, encouraging fresh dialogue and the exchange of ideas. Felloni believes that in an industry where luxury often relies on exclusivity, it is important to open doors with purpose and respect, staying true to Monsieur Vivier’s spirit of creativity.

Bringing the Maison to Life

To shape the new space, Felloni collaborated closely with Inès de la Fressange, the brand’s longtime muse and ambassador. Known for her effortless Parisian elegance, de la Fressange played a major role in designing and curating the exhibits. She ensured that every room reflects Vivier’s unique aesthetic, one that blends bold imagination with refined craftsmanship.
Together, Felloni and de la Fressange crafted an environment that preserves the maison’s history while celebrating its modern vision. From the arrangement of archival treasures to the atmosphere of each salon, their work highlights both Vivier’s legacy and the maison’s continuing evolution.

Preserving a Legacy While Inspiring the Future

Maison Vivier is more than a tribute to past achievements. It is a reminder of the brand’s enduring influence on fashion and its commitment to keeping Vivier’s artistic spirit alive. The archives, once locked away, now serve as a bridge between generations. They offer a rare look into the craftsmanship, creativity, and dedication that made Roger Vivier a legend.
For visitors, stepping inside the Maison is stepping into a world where tradition meets imagination, where every detail, from a sketch to a heel has a story to tell. Felloni and de la Fressange have ensured that these stories continue to inspire, reminding us why Roger Vivier remains one of the most cherished names in luxury footwear.