Greggs Announces “Sausage RollCoin” After Stablecoin Peg Scare

London, UK. In a move blending culinary comfort with crypto chaos, Greggs has announced the launch of “Sausage RollCoin”, a bakery-backed digital currency designed to restore public faith in stable assets after last week’s peg scare rattled the markets.

From Pastry to Protocol

Greggs, Britain’s beloved high street bakery, unveiled its new token outside a flagship Newcastle shop, with executives insisting it will be “as stable as a warm sausage roll.” The token promises to maintain its value through a reserve system pegged to actual baked goods. Each coin will reportedly be backed by a sausage roll held in climate-controlled vaults — or, according to insiders, the company freezer.

One spokesperson claimed, “Unlike other so-called stablecoins, Sausage RollCoin has real, edible reserves. You can’t eat the dollar, but you can eat ours if things go wrong.”

The Market Context

The announcement comes on the heels of a turbulent week in the stablecoin sector, where a sudden depeg caused billions in losses and sent regulators scrambling. Greggs appears to be capitalizing on consumer distrust with a tongue-in-cheek alternative that positions baked goods as Britain’s safest asset class.

Financial analysts offered mixed views. “It’s absurd, but then again so was Dogecoin,” said one Canary Wharf trader. “And look where that ended up.”

Crypto Meets the High Street

Within hours of the announcement, Greggs customers were already paying for steak bakes and vegan sausage rolls with pilot versions of the token via QR code. Social media erupted with photos of customers scanning their phones over paper bags, captioned with slogans like “Proof-of-Pastry” and “To the Oven, Not the Moon.”

The launch also included a loyalty program where customers who hold coins for more than 30 days receive bonus crumbs, redeemable for discounts.

Reactions From City and Commons

Politicians were quick to weigh in. One MP praised the idea as “British innovation at its finest,” while another dismissed it as “financial fluff wrapped in puff pastry.” The Treasury has not yet commented, though rumors suggest regulators may classify sausage rolls as “perishable securities.”

Economists, meanwhile, debated whether tying currency to food products could offer a hedge against inflation. “When gas and electricity rise, people still buy sausage rolls. That’s more than we can say for some fiat-backed stables,” said a researcher at the London School of Economics.

Memes, Mania, and Market Moves

Crypto Twitter quickly crowned Greggs the new king of DeFi. Memes of sausage rolls rocketing to the moon went viral, while a parody chart showed the “Pastry Standard” overtaking the gold standard by 2030.

Other chains quickly jumped on the trend. Pret a Manger hinted at a “LatteToken,” while Subway reportedly explored a “FootlongCoin.”

Despite the humor, Sausage RollCoin briefly reached a £50 million market cap on decentralized exchanges, proving the blend of satire and speculation still has teeth in crypto markets.

What’s Next for Sausage RollCoin

Greggs insists the project is more than a publicity stunt, promising blockchain audits of sausage reserves and hinting at cross-chain pastry swaps in the future. Developers are also exploring staking mechanisms where holders can lock coins in exchange for freshly baked dividends.

Whether it lasts longer than a lunchtime queue remains uncertain. But for now, Sausage RollCoin stands as a reminder that in Britain, when financial trust crumbles, the humble sausage roll is always there to hold things together.