Jess Glynne’s ‘Hold My Hand’ Wins TikTok UK Song of the Year Thanks to Viral Holiday Trend

Jess Glynne’s 2015 hit “Hold My Hand” has been crowned TikTok’s UK Song of the Year after enjoying an unexpected surge in popularity driven by a viral trend celebrating — and poking fun at — holiday mishaps. The track, long associated with Jet2holidays adverts, has found a new wave of fans as TikTok users embraced the audio to share chaotic travel stories, comedic vacation fails and clips that capture the unpredictable reality of going abroad.

TikTok said the song has now soundtracked about 6.6 million videos on the platform, cementing its position as one of the most recognisable and reused pieces of audio in the UK throughout 2024 and 2025. Earlier this year, it was also named both the UK and global Song of the Summer on the platform, underscoring its enduring appeal nearly a decade after its original release.

The resurgence began when creators started using the “nothing beats a Jet2holiday” meme — a tongue in cheek nod to the airline’s adverts — to highlight far from perfect travel experiences. These included everything from missed flights and luggage disasters to sunburn mishaps and family holiday chaos. The contrast between the upbeat, feel good chorus and the comic clips quickly turned the trend into one of TikTok’s most recognisable formats.

For Jess Glynne, the renewed attention marks a remarkable second chapter for a song that was already a major commercial success. “Hold My Hand” was her first single to reach number one in the UK charts and helped cement her as one of the country’s leading pop voices. The track’s revival on TikTok shows how older hits can find completely new audiences through digital culture, long after traditional chart cycles have passed.

Music analysts say the song’s upbeat tempo and instantly recognisable chorus made it particularly suited for TikTok trends. Its positive, nostalgic energy resonated with users looking for lighthearted content during busy travel seasons. The holiday themed meme allowed creators to connect around shared experiences, which helped push the song into global circulation on the platform.

TikTok’s year end rankings highlight how the platform continues to transform music consumption, giving new life to both emerging artists and established names. A single viral trend can propel older tracks back into the spotlight, influencing streaming patterns and even radio play.

Glynne has welcomed the revival, expressing gratitude to fans who rediscovered the song and introduced it to younger listeners. Industry insiders say the phenomenon underscores the lasting power of pop music when combined with social media creativity.

With millions of videos still being posted using the track, “Hold My Hand” remains one of TikTok’s most enduring memes. Its journey from chart topping hit to internet comedy soundtrack reflects the changing ways people engage with music — and how a familiar song can be reborn through the collective imagination of online communities.