Spotify Wrapped 2025 Reveals Global Listening Trends as Bad Bunny Takes Top Artist Spot

Spotify has released its annual Spotify Wrapped report, giving millions of users a personalized look at their music habits over the past year. The yearly roundup highlights each listener’s most played artists, songs, and genres, while also revealing major global trends that shaped the music world in 2025.

According to Spotify, Puerto Rican superstar Bad Bunny claimed the title of the world’s most-streamed artist for 2025. His music was played more than 19.8 billion times, securing his position as one of the most dominant forces in global pop culture. His album Debí Tirar Más Fotos, which blends contemporary sounds with the rhythms and heritage of his island, was also named the most-streamed album of the year. The project’s popularity has not only strengthened his international reach but also set the stage for his upcoming performance at next year’s Super Bowl halftime show, one of the world’s most-watched entertainment events.

Bad Bunny’s global success reflects the continued rise of Latin music and the expanding influence of Spanish language artists on worldwide charts. His ability to connect with listeners across cultures has helped shape modern pop music and introduced new audiences to Caribbean sounds.

Despite his global dominance, Bad Bunny’s popularity was not evenly distributed across all markets. In the United Kingdom, he did not appear in the Top 10 most-streamed artists of the year. Instead, Taylor Swift led the charts as the UK’s most listened to artist for 2025. Swift, who has maintained a strong and loyal fan base in the UK for more than a decade, continues to draw massive streaming numbers with her new releases, re-recorded albums, and world tours. Her presence at the top of the UK list demonstrates her continued relevance and widespread appeal.

Spotify Wrapped has become a widely anticipated cultural moment each December. Users often share their listening summaries on social media, comparing results and discussing their musical trends. The feature has evolved into an annual celebration of personal taste and a reflection of changing musical landscapes across the world.

This year’s global results highlight how music consumption continues to diversify. Genres such as reggaeton, Afrobeats and experimental pop showed strong growth, while podcast listening also saw significant increases. Spotify says Wrapped gives them valuable insight into what listeners connect with most deeply and helps shape future recommendations and platform features.

As millions explore their personalized Wrapped playlists, the report serves as both a look back on another year of music and a reminder of how global and varied listening habits have become. Whether dominated by Bad Bunny’s island rhythms or Taylor Swift’s storytelling, 2025 offered something for every listener around the world.